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RRD acquires Vericast’s digital and print marketing businesses

R.R. Donnelley & Sons Company (RRD) successfully closes the strategic acquisition of digital and print marketing businesses from Vericast. The acquisition was first announced March 18, 2024.

The acquisition of the digital and print marketing businesses from Vericast will expand RRD’s digital marketing offerings with capabilities across display advertising, dynamic mobile, and social media marketing. Additionally, it will also enhance RRD’s print marketing offering, including co-operative mail and print coupon clearing business.