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Adobe debuts AI Assistant for its Experience Platform

The Adobe Experience Platform (AEP) AI Assistant, previewed at Adobe Summit in March 2024, is now available for the general public.

Embedded within Adobe Experience Cloud applications, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys. These capabilities are brought to life through generative experience models, which capture Adobe product knowledge and insights based on an organization’s unique data, campaigns, audiences and business goals.

“AI assistants are driving a paradigm shift within enterprise software, dramatically lowering the barrier to entry for new use cases and also first-time users,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud. “Adobe is in a unique position to provide an out-of-the-box solution that can harness data to deliver insights and automation, given the scale of profiles, campaigns and interactions already being processed through Adobe Experience Platform, including 40 petabytes of data and 5 billion edge interactions per day.”

AEP AI Assistant performs a range of operational tasks. For example, practitioners can now tap AEP AI Assistant to get answers to product-related questions such as “How do I build an audience segment?” or “What is an identity map?”.

Brands can in the near future use AEP AI Assistant to generate entire marketing assets such as emails and web pages with copy, design and images via Adobe Firefly. AEP AI Assistant will also deliver creative briefs, auto-generated through existing assets such as PDFs, slide decks and Word documents.